Gion Matsuri, the festival of Yasaka Shrine, is the most famous festival in Japan. It takes place over the entire month of July. There are many different events, but the grand procession of floats (Yamaboko Junko) on July 17 and July 24 are particularly spectacular. Very enjoyable are also the festive evenings preceding the procession. These festive evenings leading up to the procession are known as Yoiyama (July 16), Yoiyoiyama (July 15) and Yoiyoiyoiyama (July 14).

If you attend, be sure to wear yukata. It will make you feel like a part of the festivities.